Business Insider: Rising Stars of Brand Marketing
McLeod has led multiple national marketing pushes for Sprite and Fanta over the past year.
As the creative lead behind Sprite + Tea — a limited edition soda combining classic Sprite with the taste of black tea — McLeod developed the creative brief and formalized a brand, packaging, and visual identity framework. Her scope also included social content, creator partnerships, and nationwide sampling activations. The standout packaging, combined with creator-led social storytelling, helped generate more than 8 billion impressions and reached 80% of its target audience, per Coca-Cola. Importantly, it helped drive tens of millions of dollars in sales.
McLeod was instrumental in leading the 10-week Fanta Halloween campaign. The spooky push included custom cans and a partnership with Universal Pictures, incorporating the Chucky, Freddy Fazbear, M3gan, The Grabber, and Michael Myers characters. She creatively led The Haunted Factory, a 7,700-square-foot, live-action experience in New
York City that got more than 1,000 visitors.
For Sprite, McLeod relaunched the brand's "Anta Claus" holiday campaign, featuring the NBA star Anthony Edwards, to promote its
Winter Spiced Cranberry flavor. For this second iteration of the campaign, she expanded its reach through custom content partnerships with Playmaker, Wave Sports, and My Code.
"Natacha has significantly developed her creative point of view through her work on Sprite and Fanta. She consistently pushes the work forward with clarity, intention, and a strong understanding of both the brand and
the consumer," said A.P. Chaney, head of creative for sparkling flavors at Coca-Cola's North America operating unit.
