ADWEEK’s Team Visionary Awards Recognize Collective Excellence

Sprite has never been content to simply stay in the grocery aisle. Since becoming the first brand to champion hip-hop in the 1980s, Sprite has stood proudly at the intersection of music, sport, and culture, building an authentic and inclusive legacy especially withi Black and Brown communities. Today, that DNA continues to evolve for a new generation of soda drinkers, not as a mirror reflecting what's cool but actively driving culture forward.

In 2025, Sprite celebrated eight consecutive years of dollar and volume growth, recently surpassing Pepsi to become the No. 3 soft dr in the U.S. and ranks as the 16th most popular brand among Gen Z — not limited to beverages. During the 2024 holiday season, a campaign for Sprite's seasonal Winter Spiced Cranberry variety dressed up NBA star Anthony Edwards as Santa, becoming one of ADWEEK's Best Holiday Ads. Sprite also broke some new marketing ground last year by signing its first female athlete ambassador, Olympic champion Sha'Carri Richardson, and invested in women's sports through the new 3:3 basketball league Unrivaled.

And classic Sprite isn't the only flavor having a moment: The cherry-infused Sprite Chill became Coca-Cola's best-selling new product 2024, while Sprite + Tea delivered 4.6 billion earned media impressions.

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