Sprite x Joe Freshgoods Collaboration
I led the Sprite x Joe Freshgoods partnership from concept to launch — a bold collaboration celebrating creativity, community, and culture. Working closely with Joe and his team, I helped shape the vision and execution of a fully integrated campaign that included a custom Sprite can, an exclusive capsule collection, and a Chicago launch event that brought the partnership to life. The collaboration served as a modern nod to Sprite’s iconic Obey Your Thirst campaign, reintroducing its spirit through a fresh, culturally grounded lens. I also guided the development of groundbreaking content created by Joe’s team, ensuring every element reflected Sprite’s brand values and tone of voice while honoring Joe’s authentic storytelling. From strategy to production, I managed cross-functional teams, creative alignment, and engagement — delivering a campaign that merged streetwear and heritage in a way that felt fresh, intentional, and deeply rooted in the culture.
“I had the esteemed pleasure of working with Natacha at The Gathering Spot, where she led a dynamic team of creatives as the National Marketing Director. In a short span of time, she gained the respect of TGS leaders, staff and members - through her thoughtful and compassionate leadership. As the director of marketing, Natacha’s keen attention to detail and strong organizational skills have had a direct impact on growing the TGS brand and audience, resulting in an increase of bottom line and social media engagement. Just one of the large scale projects that she oversaw and spearheaded include The Connection - where we chartered 300 members from Atlanta to Los Angeles for a weekend of celebrating the opening of the 3rd TGS physical location. She and her team were responsible for all of the branding, comms and content, which kept members, stakeholders and partners in the know of the weekend activities and activations. She is a reliable and dependable team player who always reaches across to help and inspire those she works alongside. As a growing professional, Natacha has been a guiding force to myself on how to effectively and passionately navigate corporate spaces as a Black woman in leadership.”
-CyRhonda Flanagan, National Director of Membership Retention, The Gathering Spot
Gentlemen of the Road - St. Augustine
Atlanta Symphony Orchestra 75th Anniversary
The Gathering Spot Los Angeles-Club Opening